Shopify Partner Agency | NSM Digital — Build, Migrate, Optimize Shopify Stores
Official Shopify Partner

We build, migrate, and scale Shopify stores for brands that take ecommerce seriously.

DTC, wholesale, B2B, replatforming — fixed-price packages, SEO and customer data preserved on every migration, and a Shopify Partner badge that means we can actually escalate things when they break.

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We work with brands across
DTC · Wholesale · Beauty & Wellness · Apparel · Food & Beverage · B2B · Luxury

Why the Shopify Partner badge matters

It's not a logo. It's escalation power, early access, and pricing leverage that we pass directly to our clients.

  • Direct line to Shopify's solution engineers when something breaks at 2am
  • Early access to features (B2B, Markets, new checkout APIs) before they hit GA
  • Preferred pricing on Plus migrations and a faster path to approval
  • Co-marketing and case-study channels we can tap on our clients' behalf
Services

Four ways we ship.

Fixed scope, fixed price. No retainer-for-life. Pick the one that matches where your store is today.

For new brands

Full Shopify Build

From idea to live store in 4–6 weeks. Strategy, design, build, content, app stack, email flows, payment + shipping, analytics — everything to launch with confidence.

$8K – $25K 4–6 weeks
For replatformers

Migration to Shopify

Magento, WooCommerce, BigCommerce, Wix, Squarespace, Salesforce Commerce Cloud → Shopify. Full 301 redirect map, data parity check, structured data restoration. SEO recovery guaranteed.

$10K – $40K 6–8 weeks
For existing Shopify stores

CRO & Optimization

PDP, cart, checkout, theme speed, email flows, app stack. Most clients see a 15–25% conversion lift within 60 days. Monthly retainer with a clear success metric in the contract.

$3K – $8K/mo 3-month minimum
For enterprise

Shopify Plus Implementation

Plus migrations, B2B, headless, expansion stores, scripts and flow. Built for brands doing $1M+/month with serious operational complexity.

$30K – $150K+ 8–16 weeks

"Migration is a logistics problem, not a creative one. Get the redirect map and SEO recovery plan in writing before you sign anything."

— Vineet Sharma, Founder & CEO

Case studies

Boring problems. Real numbers.

Three recent engagements. Different stack, different stage, same result: clients ship faster, sell more.

Replatform · Beauty & Skincare

From a botched migration to 90% recovery in 6 weeks

−47%
organic traffic, week we got the call
90%
recovered, 6 weeks later
200
priority pages fixed first
Challenge

A DTC skincare brand lost 47% of organic traffic the week they completed a Magento → Shopify migration.

The previous agency had skipped the redirect map, lost 80% of structured data, and re-broke canonical tags on every collection page. The CMO had a 30-day deadline before the board called for a rollback.

  • Crawled the old site and mapped every URL to its new home
  • Restored Product, Article, and BreadcrumbList structured data
  • Resubmitted sitemaps and ran a 30-day monitoring window
  • Fixed the 200 highest-traffic pages first, not alphabetically
We thought we'd lost the launch. NSM had us 90% recovered by week six — and they gave us the playbook so it never happens again.
— CMO, Beauty & Skincare brand
DTC Launch · Wholesale → DTC

Wholesale brand to $40K first week, 60 days post-launch

$40K
first-week revenue post-launch
6
weeks from kickoff to live
0
retail relationships strained
Challenge

A wholesale-first food & beverage brand wanted to launch DTC without spooking their retail accounts.

Strong distribution, strong product, no DTC muscle. Two real risks: channel conflict with retailers, and picking the wrong tech and starting over in 18 months.

  • Built a clean DTC arm on Shopify in 6 weeks with a separate channel-conflict pricing strategy
  • Online-exclusive bundles and subscription tiers their retail partners couldn't replicate
  • Klaviyo welcome + abandoned-cart + post-purchase flows live on day one
  • 30-day post-launch support window with weekly conversion reviews
Our biggest fear was the retail call. It never came — because we shipped this the right way. First week beat the entire prior year's online revenue.
— Founder, F&B brand
CRO & Optimization · Existing Shopify Merchant

22% AOV lift in 45 days, no redesign required

+22%
AOV in 45 days
+18%
checkout completion
3
changes shipped
Challenge

A $3M Shopify Plus apparel brand plateaued on conversion. The CMO was tired of paying agencies for "audits" that produced 80-page Notion docs.

We agreed to a 45-day pilot with three changes only — no redesign, no app sprawl, no new theme. If AOV didn't move, we pulled out.

  • Moved "Add to cart" above the fold on mobile PDP (sticky position)
  • Promoted Shop Pay + PayPal Express to primary CTAs on mobile checkout
  • Added a dynamic free-shipping threshold bar set at 1.25× current AOV
We've burned $200K on CRO consultants in the last three years. NSM moved the AOV needle in 45 days with three changes. We're now their CRO retainer client.
— VP Marketing, Apparel brand on Shopify Plus
Examples

Stacks we live in.

The Shopify app ecosystem is the platform's real power. Here's what we wire up, integrate, and ship every week.

Apps + integrations we ship most often

Shopify Shopify Plus Klaviyo Recharge Yotpo Judge.me Loox Okendo Gorgias Zendesk Shop Pay PayPal Express Afterpay Sezzle Postscript Attentive Mailchimp Google Analytics 4 Triple Whale Northbeam Bold Subscriptions ShipBob ShipStation HubSpot Stripe

Platforms we migrate from

Magento 1 Magento 2 Community Adobe Commerce WooCommerce BigCommerce Wix Squarespace Salesforce Commerce Cloud Demandware PrestaShop OpenCart

Industries we know cold

Beauty & Skincare Apparel & Footwear Food & Beverage Wellness & Supplements Home & Decor Pet Luxury Wholesale → DTC B2B Commerce
FAQ

The questions we get asked most.

Straightforward answers. If you have one we haven't covered, just ask.

What does it mean that you're an official Shopify Partner?
It means we are vetted and recognized by Shopify, with a direct line to their solution engineers, early access to features (B2B, Markets, new checkout APIs) before they hit general availability, and preferred pricing on Plus migrations that we pass to our clients.
How long does a Shopify build typically take?
Our standard build is 4–6 weeks from kickoff to launch. The Founder Launch package is 4 weeks. Magento or Salesforce Commerce Cloud migrations typically run 6–8 weeks depending on data volume, custom integrations, and how complex your existing app stack is. Shopify Plus implementations: 8–16 weeks.
Will I lose SEO traffic during a Shopify migration?
We guarantee not. Every migration ships with a full 301 redirect map, structured data restoration (Product, Article, BreadcrumbList), sitemap resubmission, and a 30-day monitoring window. If organic traffic drops more than 10% in the first 30 days post-launch, we fix it free. That commitment is in the contract.
What platforms do you migrate to Shopify from?
Magento (1, 2 Community, 2 Enterprise / Adobe Commerce), WooCommerce, BigCommerce, Wix, Squarespace, Salesforce Commerce Cloud / Demandware, PrestaShop, and OpenCart. If you're on something not listed, ask — we've probably seen it.
Do I need to be on Shopify Plus?
Only if you're doing $1M+ per month, or projecting it within 12 months. For everyone else, standard Shopify is more cost-effective. We will give you an honest "yes" or "not yet" recommendation before suggesting an upgrade — Plus is a tax for brands that don't actually need its features.
What's included in the Founder Launch package?
Everything you need to go from idea to live store in 4 weeks: theme customization (built on a fast Dawn-derived base), brand-aligned copy, product photography setup, payment + shipping configuration, Klaviyo email flows (welcome, abandoned cart, post-purchase), reviews + analytics, and a 30-day post-launch support window. Fixed price, no scope creep.
Do you do ongoing CRO or just one-off projects?
Both. One-off projects suit brands launching or replatforming. The CRO retainer (3-month minimum) suits brands already on Shopify who want a partner shipping changes weekly. We agree to a success metric — typically conversion rate or AOV lift — and we measure against it.
How do you measure CRO results?
For high-confidence changes we use a before / after window in Shopify Analytics — 14 days before vs 14 days after the change. For experimental work we run proper A/B tests using Intelligems or Convert. Every retainer client gets a weekly dashboard showing tests in flight, lifts confirmed, and revenue impact.
Where are you based and what time zones do you cover?
We're a distributed team operating across UAE, India, and the US. We cover GMT, GMT+4 (Dubai), GMT+5:30 (India), and US Eastern / Pacific time zones. Most of our clients are US, UK, EU, India, or Australia — we work in your time zone, not ours.
How do I get started?
Book a 15-minute call below. We'll diagnose where your store actually is, what's worth doing first, and whether we're the right fit. If we're not, we'll tell you and point you to someone who is.

Ready to ship something that actually moves the number?

Book a 15-minute call. We'll diagnose where your store is, what's worth doing, and whether we're the right fit. If we're not, we'll point you to someone who is.

Book your 15-min call →
Or email [email protected] · WhatsApp +971 50 490 3241
Frequently Asked Questions

Shopify Development & Growth Questions, Answered

Clear answers about scope, timing, pricing and how NSM Digital works with your team.

What is included in Shopify Development & Growth?

Shopify design, development, migration, conversion optimisation, integrations and lifecycle growth services for e-commerce brands. Every engagement begins with discovery, an audit and a prioritised roadmap tied to commercial outcomes.

How long does Shopify Development & Growth take to deliver results?

Timing depends on scope and starting conditions. Most engagements begin with a focused 30-day foundation and a prioritised 90-day delivery roadmap, with early operational improvements visible sooner.

How much does Shopify Development & Growth cost?

Pricing is customised to the scope, systems and level of implementation required. NSM Digital starts with a free strategy consultation and provides a clear proposal before work begins.

Can NSM Digital work with our existing team and technology stack?

Yes. NSM Digital can work alongside internal marketing, sales, operations and development teams while integrating with the tools and processes already in place.

What happens in the first 90 days?

The first 90 days typically cover discovery, baseline measurement, priority fixes, implementation, quality assurance, reporting and an optimisation plan for the next growth stage.